Diet chunk is a thick diet drink made by Misery Inc. that is made out of ten different kinds of fat. A commercial shows it being pumped straight out of an obeise monster. It appears in the episode "I Totally Shredded My Cheese ". At first its sales are low and it is very unpopular until Lucius uses jimmy's new catchphrase to advertise it. Sales increse considerably and everyone who drinks it gets fat and miserable. It is eventually replaced by Chunk Zero (which is essensially the same product) as part of a sales ploy and publicity stunt; Lucius tries to advertise the new product with the slogan "That's my Heinous."